Business Game: 'The Fresh Connection'

A business game in the context of the class 'Operations Management' in the bachelor of Business Economics.

In 'The Fresh Connection', your company strives for the highest possible return on investment (ROI). During this interactive business simulation, you are in charge of the fruit juice producer The Fresh Connection. You need to turn this underperforming company around and ensure a profitable future by making strategic and tactical decisions. You will do this in a team consisting of a Sales Director, an Operations Manager, a Supply Chain Manager, and a Purchasing Manager.

To participate in the game, students will form groups of 4. The price per person is €58.

You can pay by using the following form.

Company name

VAT Number

Belgium VAT numbers need to be provided in the following notation without the country prefix, e.g.: 1234567890

First name *

Last name *

Student Number

Email address *

Amount (Registration fee) *

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Business Game: 'The Fresh Connection'

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