How to Create an Attractive LinkedIn Profile
Chances are that a potential employer or client will look you up on LinkedIn. Make sure your profile leaves a positive and lasting impression. With these tips, your LinkedIn profile will stand out from the crowd!
1. Choose a Professional Photo
Your profile photo is the first thing people notice. LinkedIn is more professional than other social media platforms, so avoid holiday snapshots. Opt for a clear, professional photo that presents you as approachable and reliable.
2. Highlight Your Status
Use your headline to clearly show who you are and where you are in your career. For example: Economics Student at VUB or Seeking a Role in Civil Engineering. Want to emphasise your expertise? Go for a creative twist, such as: Digital All-rounder with a Passion for Sustainable Entrepreneurship.
3. Share Your Experience
Even as a student, you likely have more experience than you realise. Include internships, volunteer work, or part-time jobs. This demonstrates your ability to balance studying and working while building valuable skills. As your career progresses, you can replace these early experiences with more relevant roles.
4. Showcase Your Skills
List key skills alongside your education, such as language proficiency or software expertise. Ask your connections to endorse these skills—it adds credibility to your profile.
5. Expand Your Network
Start by connecting with members of the VUB community, such as professors, fellow students, and alumni. They often have useful industry contacts and can introduce you to valuable opportunities.
6. Stay Active
Be proactive on LinkedIn. Send connection requests after professional events or meetings. If someone views your profile, take a moment to visit theirs too. This signals your engagement and interest.
7. Join Relevant Groups
Become a member of groups that align with your interests or industry. Actively participate in discussions or share insightful posts and blogs on your profile. This helps boost your visibility and influence.
8. Trust Your Instincts
LinkedIn is still a social platform. As a digital native, trust your instincts to use it effectively. Be authentic: connect, post, like, comment, and share!