Wendy Van den Broeck is Associate Professor in the Department of Communication Studies. She teaches the courses Academic Research 1 and 2 (bachelor 1), Online and Social Media Strategies (bachelor 3) and Research Methods for Social Sciences (master). She is also master's thesis coordinator for Communication Studies and programme director of the bachelor of Social Sciences.
On the research front, she heads the Media, Marketing and User Experience (MUX) research unit within the imec-SMIT research group, VUB. Her research focuses on living lab and user research on innovative media applications in areas such as personalised and immersive media, digital television, advertising and smart education.
Her most recent publications can be found on this page.